The colour compass


Studies show that we memorise and understand more easily what is in colour (69% of those surveyed understand new concepts better if they are in colour). These arè so many observations that have led to the colour typologies developed by some consultancies working on personal development, communication, sales, management, advertisinǵ, cooking and many other fields that use the same colour codes.

The colour compass is the educational representation of Jung and Marston's work on human behaviour. Like a real compass, it will allow you to navigate the world of communication and identify the colours of your interlocutors at a given moment.

Let's imagine a compass to find your bearings:

In the north, the environment is perceived as hostile: Life is hard or complex and therefore it is crucial to attach importance to facts, to fight or to produce high quality work. (Drivers: "Be strong" or "be perfect")

In the south, on the contrary, the environment is perceived as favourable. The important thing in this case is the feelings and the relationship with others (drivers: "Do yourself a favour" or "Make an effort")

In the east, is the world of extroversion in a world of action. We are restless and quickly get bored. We think it is better to act than to do nothing, even if it means having to start all over again!

In the west, It is the world of introversion in a world of reaction: The world is calmer, we only change things if there is a need to, and we prefer to reflect and make sure that it is really necessary to change.